Ok, so you want to be able to trademark your name brand and do merchandising and whatever. I get it. I can even understand it. But SyFy?!?!?! Your fan base is a group of individuals who likes Star Trek, Battlestar Galactica, and who are fairnly intense about what they do and do not like. You were the channel for them, one of the few bastions of geekery. You revelled in the SciFi original movies which... yeah, kinda got crap towards the end but didn't always suck for air! You brought us Ghost Hunters, Eureka, and Stargate. And now...
Now you've changed your name to something that sounds like the hybrid bastardization of hip hop and cutsey text speak.